Portfolio

MK Lubricants Commercial

The MK Lubricants commercial was built around a transformation-driven narrative set within an industrial worksite environment.

I structured the sequence around a shift from mechanical disorder to a controlled state, positioning the product as the key transition point.

Without narration, I used visual progression, supported by background music and sound design, to guide the flow.

Motion, timing, and environmental changes were used to reinforce the transformation while maintaining clarity across the sequence.

Together We Are Better Campaign

The campaign was built around the theme “Together We Are Better,” including a series of commercials and a story-driven piece titled “Stranger to Friendship.”

I structured the main video around individuals transitioning into shared moments, building towards a sense of connection that supports the campaign message.

A theme song was produced in collaboration with Shine, with the music direction planned to suit the target audience and extend into future variations across the campaign.

With You Wherever You Go

The “With You Wherever You Go” campaign for Green Hills Coffee was built as a character-driven commercial centered on interaction.

I structured the sequence around the main character’s movement, using each interaction to guide transitions and maintain a continuous flow.

An upbeat Electro Funk track supports the rhythm and overall tone, helping unify the progression throughout the piece.

Health for Life

he “Health for Life” campaign for UHT Milk was built around a controlled and visually consistent approach to product presentation. I structured the commercial around a progression of everyday activities, using the sequence to build towards the product reveal and final visual emphasis.

A key part of the project was the creation of realistic milk simulations. As this level of animation was not common in the local industry at the time, I approached it through experimentation and calculated risk to achieve the required result.

Alpine Shop Video Campaign

The Alpine Shop campaign was developed to cover Christmas promotions, MRHF financing, and the overall shopping experience. The project included 8 clips, working with 4 talents across multiple setups. I handled the project across both production and post-production, maintaining consistency in structure, pacing, and visual flow across all outputs. The campaign was delivered within a tight timeline, requiring efficient coordination to maintain quality across all pieces.

More work is available on Vimeo and YouTube, including client projects, game programs, event recaps, and music videos.

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